A staggering one in three American women suffers from heart disease, yet only one in five believes she is personally at risk. This disconnect can leave many women unmotivated to act and even to treat heart disease.
CK&D was engaged by the American Heart Association’s Go Red For Women™ movement to reinvigorate the campaign and deliver this message in a new and insightful way.
CK&D recruited Emmy-nominated Elizabeth Banks to direct and star in a short film inspired by the real-life stories of women who have been affected by heart disease. Starring as a Mom who finds herself stumbling through her kitchen as she ignores the warning signs of a heart attack, Banks provides a comedic and poignant wake-up call to women across America to understand their risk for heart disease and empower them to put their health first.
This new approach garnered over 675,000 views of the video in just a few weeks and nearly 400 million media impressions. Additionally, AHA found that using comedy to convey their serious health message increased site registrations.